A useful quote brief defines the whole shoot. A shot list defines each image within it. Use this template to describe the products and the job, then use the linked shot-list guide for the individual frames.
Leave unknown fields marked as unknown. A clear open question is more useful than a guessed specification. Do not send confidential files until the sharing method is agreed.
1. Products and image uses
Product category: [what you sell]
Product and variant count: [list or file link]
Sample status: [finished / prototype / unavailable]
Size, weight and surfaces: [include reflective or fragile details]
Image placements: [shop / catalogue / campaign / other]
Background and visual references: [links and what to use from each]
Required views per variant: [front / back / detail / other]
Final image count: [total, separate from product count]
2. Production and delivery
Shoot location: [to agree]
Sample delivery and return: [owner and dates, to agree]
Props, styling or people: [requirements or not needed]
Retouching: [dust / surface cleanup / other agreed work]
Final formats, dimensions and crops: [requirements]
Usage: [channels, regions, duration and any paid ads]
RAW or source files: [needed / not needed / to discuss]
Budget range and currency: [range]
Required delivery date: [date and reason]
3. Approvals and open questions
Product-accuracy approver: [name or role]
Visual-direction approver: [name or role]
Review dates and revision rounds: [to agree]
Unfinished features or packaging: [list]
Open questions: [decisions needed before a quote]
For example, five products with four views each means twenty selected images. It does not automatically include new sets, additional aspect ratios or a film. List those separately. This example is fictional and is not a BDWY project.
Compare the same scope
Check that each quote covers the same products, image count, sample handling, styling, retouching, formats, usage and revisions. Ask which costs and responsibilities sit outside it. A lower total may describe less work.
Send the completed brief with a product reference link. We can identify the open decisions and scope the next step.
BDWY Studios
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